Discover wellbeing for perfectly nourished hair, brilliant and shiny color and an outstandingly even & secure tan.
Sun, wind, salt air, ultraviolet rays, chlorine and sand are the principal causes of dry hair, fading color and dehydrated skin. The ITELY Hairfashion research laboratories have developed an exclusive treatment rich in natural ingredients: Aloe Vera,
Shea Butter, Sun Flower Oil and Jojoba Oil specific for the 

BEAUTY AND WELLBEING OF BODY AND HAIR UNDER THE SUN.

RESULTS ARE VISIBLE RIGHT AWAY: moisturized and silky hair,
bright and protected color at all times, protected & moisturized
skin and long-lasting, safe tanning.